This website conversion test for ToughMudder.com focused on how effectively we could turn website visitors into event participants or subscribers. We created two variations of the website to A/B test. We used two unique layouts, along with 2 different registration flows, to see which one would drive the most sign-ups. The ultimate goal was to streamline the experience and inspire more users to commit to Tough Mudder challenges.

The test was a success with a session value increase of
+7.43%