Rebranding a New York Institution: Infinia Group
It’s an incredible honor to be able to BRAND a Branding agency. But from the teams perspective sometimes it’s easier to bring in an outsider to provide that fresh perspective that your brand needs. This project spawned out of the uncertain times that was 2020-2021. The world was in a place of confusion, trauma, and the desire to dust ourselves off and pick us up and get back to to the type of work we knew we were meant to do.
The relationship I have working with infinia has been a long standing bond that has really help my creativity flourish over the last 5+ Years. Working alongside Ron Capella has been revitalizing to my career, and I owe a lot of my tricks of the trade to his knowledge and expertise.